Founded in 2005, The New Gong was originally a response to the dearth of publishing options faced by writers who also wanted to take control of their art. It made its advent as a new media company, tapping from the talents and resources existing within a network of writers and artists, to publish books.
Fast forward to almost two decades later, we’re proud catalysts in the emergence of more independent publishing options in Nigeria and across Africa. Thanks to our example, many other people, companies and organizations, realized there was nothing stopping them.
Publishing has since evolved. Things were already changing by the time The New Gong came to the scene, but we never quite imagined the extent to which technology would disrupt the industry. In response we have evolved too.
We have redefined our business focus to reflect new realities. The New Gong is now a media content provider and publisher, reflecting the digital and multimedia nature of much of contemporary media content as opposed to the erstwhile partitions of print and broadcast media.
We now offer a range of content production services that cover the digital spectrum whether it is text, audio, video, photos, graphics or illustrations. These are made available to websites and blogs, for email marketing, press releases, newsletters, ghost writing and book editing, among others. Book publishing is now just one of the things we do, not the only thing we do.
And we’re doing it the same way we started: by using our now very wide network of writers, editors, journalists, researchers, communication designers, photographers, videographers, tech talents and more. The result is that you now have cheap, efficient and effective options for doing things a company would either hire staff to do or fail to do them because of prohibitive costs.
Such businesses by partnering with us, will be able to save costs while remaining focused on their core business and while we help them manage their media campaigns. That, indeed, is The New Gong.
The New Gong 